Who is the Customer Care Alliance?

CCA is a consortium of companies with expertise in all facets of customer care including:

• inbound and outbound call management
• retail complaint handling
• multichannel customer care operations
• customer care technologies
• customer satisfaction/loyalty measurement
• customer care training
• dispute resolution

CCA is dedicated to fostering customer care innovation and best practices that increase customer satisfaction/loyalty and show a positive return on investment.

The Alliance sponsors national research studies, cross-industry and industry-specific conferences, and company-specific workshops.

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